Watch a Free Movie at SM Cinema on Dec. 8 at SM City Davao and SM Lanang Premiere!

SM Cinema celebrates 100% digital clarity with a Free Movie Day

SM Cinema, currently the largest cinema exhibitor in the country, has been part of the lives of Filipino families for over 20 years. With its commitment toward quality movie entertainment, SM Cinema recently converted all its film-based theatres into Digital Theatres—the first cinema franchise in the country to do so. With this notable milestone, SM Cinema gives back to its loyal patrons with another FIRST in Philippine cinema history—the FREE MOVIE DAY event, a grand movie blow-out slated to happen this December 8, 2012.

This SM Cinema event will offer free movies in all of SM Cinema’s 246 Digital Theatres in all 45 branches nationwide! The line-up of movies will include the horror-thriller House at the End of the Street, Stolen, the latest Nicolas Cage action flick, the biopic Supremo: The Andres Bonifacio Story, crime drama film Deadfall, the popular Step Up Revolution and the restored version of Ishmael Bernal’s Himala. Apart from these six movies, two independent films courtesy of the Film Development Council of the Philippines will also be a part of the line-up.

Registration for SM Cinema’s Free Movie Day is from November 22 to December 6. Just follow these five easy steps:

  •  Like and Register at our e-PLUS Facebook Fan Page (
  •  Click on the Free Movie App.
  •  Choose your Cinema, Time and Movie
  •  Print the confirmation email.
  •  Surrender the printed confirmation email at your preferred SM Cinema branch for your free two tickets.

Free Movie Day is made possible by SM Cinema, e-PLUS card— your most convenient access to the movies, Multivision Pictures of the Philippines, AV Production, Crystalsky, Pioneer Films, Star Cinema and the Film Development Council of the Philippines. Free Movie Day is also being brought to you by Coca Cola, Bright Pop, Purefoods San Miguel and Mister Donut.

SM Lanang Premier Brings the IMAX Experience in Davao!

SM Cinema, the country’s leading film exhibitor, continues its quest to elevate this country’s cinematic
experience by bringing in state-of-the-art theater technology. Introducing the IMAX Experience to the
Filipinos is one of SM Cinema’s ways of delivering world-class quality entertainment.

One of the highlights in the opening of SM Lanang Premier is the opening of the IMAX Theatre. IMAX
Lanang opens with 467 seats and a digital projection system that can support both 2D and 3D films.

IMAX is the world’s leading film entertainment technology. It utilizes laser-aligned digital audio feed
in addition to a revolutionary projection system that enhances image quality and display, delivering

unparalleled and realistic sound and visuals.

IMAX is more than a technology; it is an experience. The IMAX Theatre is designed to fill your field of
vision and engulf you in sound so powerful that it is almost tangible. IMAX screen is several times larger
than the screen of the standard theater, delivering an image so large that it fills your entire field of view.

The screen is slightly curved and the seats are angled to allow audience to have an unobstructed view of
what they are watching. The IMAX image is several times larger than any other cinema format, offering

far greater resolution than the 35mm film. All these contribute to bringing images to life like no other—
making you feel you are part of the movie and not just a mere spectator.

The immersive movie-viewing experience that IMAX brings is made possible by IMAX Digital Media
Remastering (DMR), the transformative process used to enhance and optimize the image and sound
of Hollywood feature films for the IMAX format. During this process, IMAX spends hours, weeks and
months working directly with the filmmakers and technical teams of each film on dozens of ways to
enhance the movie, including adjusting the saturation, contrast, brightness, re-mixing the soundtrack,
and a bunch of other variables in virtually every frame.

The result delivers an unparalleled image and sound quality that is designed specifically for IMAX
theatres. Watching a film in an IMAX Theatre gives you a unique experience; it allows you to lose
yourself in the scenes unfolding before you. With IMAX, you are absorbed by the movie.

Through SM Cinema, Filipinos are able to enjoy the IMAX Experience–an experience that takes you
beyond the edge of your seats to a world you have never imagined.

For more updates visit the official IMAX SM Cinema’s Twitter and Facebook accounts:

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