Globe revolutionizes prepaid with ‘create your own promo’ concept!

Globe revolutionizes prepaid with ‘create your own promo’ concept
First-ever prepaid promo available on mobile, Globe website, and Facebook

Globe Telecom redefines prepaid as it brings another new and game-changing experience to its subscribers by allowing them to make their own promo the way they want to.

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Introducing Globe Prepaid GoSakto, the first and only service in the country that allows prepaid subscribers to create and customize a prepaid promo that fits their needs, budget, and lifestyle.

Another industry-shaking innovation from Globe, GoSakto empowers prepaid subscribers to design their own promo according to what they need, recognizing the fact that customers have different call, text and surfing needs. With GoSakto, customers have the flexibility to tailor-fit their prepaid promo based on what they need for the day, week, or month.

To enjoy their GoSakto promo, subscribers first choose what type of promo to avail: call/text/surf, call and text, call and surf, text and surf, or a combination of all.

Once subscribers have chosen their promo, GoSakto further personalizes the experience by letting them select the type and number of calls and texts they need. Type of call/text can be within the Globe/TM network or across all networks, while number can be bulk or unlimited. For subscribers who need surfing services, they can also choose between bulk (in megabytes or MBs of data) or unlimited.

Finally, prepaid subscribers get to pick the validity of the calls, texts, and surfing services they availed, from 1 day, 3 days, 7 days, or 30 days.

With the many levels of selection, prepaid subscribers can explore and find the best value GoSakto promo combo in over 2,000 possible combinations, another Globe-first.

There are three (3) easy ways to GoSakto: via mobile phone via*143#, via the Globe website at  HYPERLINK “http://www.globe.com.ph/gosakto” www.globe.com.ph/gosakto, or via Facebook where they can share their promo to their friends via the GoSakto page on the social networking site. GoSakto even allows subscribers to name their created promo, as well as let their Facebook friends register to the same promo, creating a community of GoSakto users online.

With GoSakto, subscribers are spared from promo availment barriers such as maintaining balance, capping, and limited price points. A GoSakto promo is available for as low as P7, and can co-exist with another promo, giving subscribers more value for their money.

“We are thrilled to disrupt the prepaid market with yet another innovation that will change the behavior of today’s subscribers when it comes to availing promos,” said KD Dizon, Head of Globe Prepaid. “With GoSakto, subscribers will bid pre-made and canned prepaid promos goodbye. No customer is the same as the other. One would want more voice calls, another is a heavy texter, and the other enjoys browsing. One prefers 1-day promos, the other chooses those with longer validity. At the end of the day, you are the only one who truly understand and know your needs when it comes to connecting with your friends and loved ones.”

Added Dizon, “Taking this consumer insight, we at Globe developed a new service that will give the subscribers the power to make their own promo from scratch. Through GoSakto, Globe will be the brand that makes prepaid promos more flexible, personal, and yes customizable. Apart from their own prepaid promo, subscribers can even select how to GoSakto through mobile, website or Facebook, making the registration process more convenient and hassle-free.”

Innovation is what drives the company’s prepaid segment to flourish and grow despite a challenging market. In 2010, Globe Prepaid launched SuperAllTxt20, a breakthrough all-network offer that allowed subscribers to break barriers and connect with their circle regardless of mobile networks. It strengthened its All-Network and Unlimited services, bundling all hero offers with all-network texts and data. It also responded to the growing demand for mobile browsing services by giving subscribers free access to Facebook and Google.

In the area of pioneering experiences, Globe Prepaid took front and center with Load Watch, an innovative service that provides subscribers with real-time information on their load status, permanently avoiding instances of Nakaw Load. Last year, it unveiled its self-service menu *143#, paving the way for subscribers to easily register to their favorite prepaid promos without having to memorize keywords and access codes.

For 2013, Dizon looks at GoSakto to increase the number of promo subscriptions among existing customers, as well as to acquire new ones who are looking for the right prepaid promo that will fit their needs.

As of end-2012, Globe Prepaid subscribers reached 16.4 million, up 6% from previous year despite a highly-challenging prepaid market. Gross additions posted a quarterly-high of 3.1 million in the fourth quarter, 14% above third quarter’s level of 2.7 million on the back of value-for-money offers, innovative unlimited promos, and competitively-priced international services. Net incremental subscribers substantially grew in the fourth quarter registering at almost 300,000 compared to the previous quarter with only 33,000.

Globe network transformation revealed at Globe Kamustahan in Davao: ‘We’re building an entirely new network’!

With a conviction to deliver a superior customer experience for its subscribers, Globe Telecom is in the midst of a network transformation program that entails the building of a state-of-the-art, robust and future-proof new network.

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“Our network transformation program cuts across the access all the way to the core, expanding our coverage footprint and enabling 3G and HSPA+ in all our sites,” Globe Head of Network Planning and Engineering Joel Agustin said at a recent Globe ‘Kamustahan’ gathering in Davao City. “This means that we will have 4G coverage everywhere,” he added.

Agustin said further that Globe is building 12,000 kilometers of new fiber optic cables, which is equivalent to the actual distance from Manila to Phoenix, Arizona in the United States. “Coupled with advanced IP microwave systems, all these upgrades are designed to support Globe’s thrust of increasing capacity, improving services and enabling new technologies that will best serve our customers, said Agustin.

“To prepare our network for the future, mere upgrades won’t do. We’re actually building a brand new network that can handle our customers’ growing needs, without interrupting service from our legacy network,” he stated.

Globe is in the midst of a US$700 million network modernization program that is meant to increase network capacity and resiliency and to accommodate more voice, SMS, and data traffic. The first phase of the network upgrade is on track with 88% completion in various cell sites all over the country.

iPhone 5 units arrive the Globe warehouse!

iPhone 5 units arrive the Globe warehouse.

Postpaid leader and longtime Apple partner Globe Telecom receives the first batch of units of the much-anticipated iPhone 5 ready to be deployed to Globe Stores in time for the commercial launch on December 14 in the Philippines.

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Globe started to take pre-orders for the iPhone 5 last week via its website www.globe.com.ph/iphone5 and customer hotlines. Globe bundles the iPhone 5 with its genius offers such as its most affordable and fully-customizable plans, best rewards and applications, exclusive perks and privileges, as well as the most modern network for the best iPhone experience.

 

Globe Telecom honors Davao journalists in “1st Davao Media Excellence Awards”!

Globe Telecom gives recognition to the journalistic excellence and achievement of Davao journalist with the first-ever Globe Media Excellence Awards, the biggest journalism event of the region.

“as 2012 draws to a close, the Davao Media Excellence Awards is a fitting event to honor the best and the brightest from the print, broadcast, and online media. The Media Awards are conferred to press people who have demonstrated journalistic achievement in their reportage of issues bith of local and national significance, ” says Yoly Crisanto, corporate communications head of Globe Telecom.

“We had a great response from members of the Davao media and we look forward to continuing the yearly event. Globe will always be supportive of the remarkable achievement of the members of the Davao media,” Crisanto added.

Leading the pack of winners are the Reporter of the Year awardees from print media Kristianne Marie Fusilero of Mindanao Times grabbed the Reporter of the Year award for both Environment and Disaster Response and Governance and Social Progress categories while Roger Montano of Durian Post bagged the Reporter of the Year award for Business & Entrepreneurship and Category. SunStar Davao reporters’ Antonio Colina and Ivy Tejano were awarded the Reporter of the Year for  Information and Communications Technology and Reporter of the Year for Youth and Education categories respectively.

Vinafel Aranta of ABS-CBN Davao was awarded Reporter of the Year for Television with Admar Vilando of DXRD Sonshine Radio Davao was awarded Reporter of the Year for Radio.

Randolf Cañedo of ABS-CBN Davao received the award for Broadcaster of the Year while Rene Ezpeleta Bartolo of MIndanao Times is the Columnist of the Year awardee.

Virginia Arcilla-Agtay of SunStar Davao won the Feature Story of th Year for Print award for her story ‘Back to the Dark Age’ while John Paul Seniel of GMA Davao received the Feature Story of the Year for Television award.

Durian Post publisher & editorRoger Montano Balanza od durianburgdavao, on the other hand won the Blogger of the Year award.

The awardees were chosen by distinguished panel of judges led by Ms. Ma. Margarita “Margie” Moran Floirendo, chairperson of the Mindanao Commission on Women from 24 finalists. Other judges include Philippine Women’s College of Davao Director Dr. Macario Tiu, University of Southeastern Philippines Institute of Language Executive Director Dr. Patricia Elbanbuena, University of Mindanao Institute of Popular OpinionExecutive Director Dr. Ma. Linda Arquiza, DOT 11 Regional Director Arturo Boncato Jr., ICT Davao President Wit Holganza, Investment Promotion and Public Affairs Office Director III Romeo Montenegro, Yahoo Philippines Country Editor Erwin Oliva, and Investor Relations Global Managing Director of Lito Buñag.

Punongbayan & Araullo (P&A), a leading accounting, auditing and advisory services firm counted and validated the winners of the Media Award.

The Davao Media Awards winners received cash prizes and a trophy. The Awarding ceremony was held last November 23 at the Royal Mandaya Hotel in Davao City.

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